Dear Influencers, here is why you should register your social media account.
Today, we live in a society where social media has become an integral part of our lives. Everyone wants to share their stories, ideas and participate in social networking. Ever since its creation in 1997, social media has seen a surge in popularity. In 2017, more than 80% of U.S Americans had a social media account. According to estimates, the number of worldwide social media users is approximately 2.5 billion.
That’s a lot of people.
With so many people on these sites, there probably will be a couple of people vying for the same username and some trying to sabotage a successful social media following by emulating an already existing influencer. This makes it even more important to keep your username safe and unique. Luckily enough, this can be achieved by trademarking a username.
Trademark registration gives you exclusive rights to the name. By registering a trademark, you make your username yours to keep. This means that your trademark will show up in trademark search reports, discouraging others to claim it as their own. This also means the United States Patent and Trademark Office will prevent others from creating trademarks that are same or similar to yours.
If you’re a social media influencer, this is especially important. Your online username is essentially your brand and a source to make the big bucks. If someone on the internet takes your name and imitates you, your image can be ruined and you may lose some of your followers to the imposter. This can lead to loss of money, opportunities and may permanently damage your career online. By registering a trademark, you are protecting your account and your identity.
But what happens if there is a copycat??
Registering your username will provide you with greater remedies in such a situation. When your mark is registered, the alleged infringer has to prove that he or she did not infringe your rights. This is a great burden to the alleged infringer. Registering your username is the first step of building a powerful brand.
Stay safe. Trademark your username.
-Intern, Aditi Khandavilli